When creating a brand, it’s important to make the styles versatile enough to apply to different canvases, in a cohesive fashion. To practice this, I created a stationary system for my own brand, which I can apply to future use.
Create a functional 4-piece stationary system consisting of a 8.5”x11” letterhead, 9.5”x4.125” envelope, a 3.5”x2” business card, and a 3”x3” sticky note pad.
Before starting on my design, I did some researched a compiled three images I wanted to base my design off of.
From this research, I wanted to reflect the simplicity of the designs and the use of background motifs and color blocking to create depth, while not taking away from the page’s content.
I kept my letterhead template very simple, to avoid diverting too much attention away from the body text. My logo at the top left draws in the eye and lets the reader immediately know who the letter was from. The footer section also has important information, giving the reader more options to contact me back.
My envelope and business card contain minimal information, for privacy, along with my brand’s logo and script motif, for distinguishability.
In the making of this stationary system, I learned to avoid any unnecessary graphics that may add too much noise. In this case, my brand’s graphics needed to be minimal and quiet, to convey information needed for mailing and reading.
Design a vinyl album cover for a musician of my choosing in the style of a historically famous artist.
Create 5 18’x11’ posters that establish a timeline and highlight the importance of the innovation and its corresponding inventor.
Create a functional 4-piece stationary system consisting of a 8.5”x11” letterhead, 9.5” x 4.125” envelope, a 3.5” x 2” business card, and a 3” x 3” sticky note pad.
Design an attractive coupon, tailored to each customer’s preference and respect mailing guidelines. Requirements were to include variable images, text, and coupon offers on a 6” x 4” postcard.
Create a website that visitors can use to find important information, such as the menu, operating hours, the yearly holiday schedule, as well as campaign details and assets.
Launch a TransmediaTM campaign that tells the business owner’s story with unique story elements spread across three or more media platforms.
Create a comedic animation, that show basic understanding of animating a humanoid object, such as squash and stretch, arc movements, perspective, and anatomy.
Provide cost estimations for the client’s desired print production job, in addition to a report on their sales forecast.
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