When creating a series, it’s important to create a theme that feels unified and translates well across multiple canvases. The first step in learning this lesson was creating a series of educational posters that depict the history of a technological breakthrough. The innovation of my choosing was clockwork.
Research the evolution of clockwork and create assets to quickly educate readers of the highlighted innovation in an easily digestible fashion. The requirements were, to create 518’x11’ posters that establish a timeline and highlight the importance of the innovation and its corresponding inventor.
Upon my research, I decided to dedicate each poster to one inventor I felt had a significant breakthrough. In chronological order, the chosen five were Su Song(11th century), Ibn al-Shatir (14th century), Huygens Christian (17th century), Sir Francis Ronalds (19thcentury), and Eugene L. Fitch (20th century).
Given how old these innovations were, I aimed for images with a dark and antique vibe. I wanted to practice creating double-exposure effects in this project, so I drew from the images I found online.
After creating the main visuals and copy, I created depth by adding a texture image, relevant to the respective inventor. Furthermore, I unified the posters by adding matching borders and type.
This was my first instance of creating a series, which was a great stepping stone for my future projects where I needed to create a system of different canvas sizes that felt unified. Throughout this project, I only knew to create unity through matching colors. However, I found that the treatment I gave each image, such as masking, opacity, and depth, created a stronger sense of continuity than the color palette.
Design a vinyl album cover for a musician of my choosing in the style of a historically famous artist.
Create 5 18’x11’ posters that establish a timeline and highlight the importance of the innovation and its corresponding inventor.
Create a functional 4-piece stationary system consisting of a 8.5”x11” letterhead, 9.5” x 4.125” envelope, a 3.5” x 2” business card, and a 3” x 3” sticky note pad.
Design an attractive coupon, tailored to each customer’s preference and respect mailing guidelines. Requirements were to include variable images, text, and coupon offers on a 6” x 4” postcard.
Create a website that visitors can use to find important information, such as the menu, operating hours, the yearly holiday schedule, as well as campaign details and assets.
Launch a TransmediaTM campaign that tells the business owner’s story with unique story elements spread across three or more media platforms.
Create a comedic animation, that show basic understanding of animating a humanoid object, such as squash and stretch, arc movements, perspective, and anatomy.
Provide cost estimations for the client’s desired print production job, in addition to a report on their sales forecast.
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